About Us

About Precision Financial Insights
about precision financial insights

We equip businesses with unparalleled bookkeeping and controller services

Precision Financial Insights was founded in 2017, originally focused solely on providing the highest quality bookkeeping services for Texas-based companies.  In the last 7 years we have expanded our services and now offer both bookkeeping and controller services for businesses across the country. Our experienced team, with offices in Austin and Chicago, supports a wide range of industries. We value the work that all of our clients do and serve them with expert financial guidance. While your team executes your business’s vision, our cost-effective solutions will support you every step of the way, providing you with the financial insights and analysis you need. This allows you to spend your time, energy, and resources growing your company and maximizing productivity to keep your business thriving for years to come.

Our Mission is Guided by Our Relentless Focus on Five Imperatives


We give you a clear understanding of how your business is performing financially.




We help your business successfully employ its resources to generate more income.




We provide your business with reliable and consistent results to safeguard your growth.




We track trends in your business’s data to help with your strategic planning.



Objective Counsel

We scale and customize financial services for your business’s unique needs.

our team


Michael Edwards - Precision Financial Insights

Michael Edwards

Founder & President

Lori Pierce - Precision Financial Insights

Lori Pierce

VP Finance

Brooke Hoffmann - Precision Financial Insights

Brooke Hoffmann

VP Controller Services

Pam Oakes

VP Compliance

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